why i create creams

When I was dreaming up my plans for Elique, I would go to the Fifth Avenue library in NYC and research cosmetic ingredients. I was horrified to learn about the atrocious industrial chemicals people were putting on their skin every day, especially when essential, every day ones like creams, do not get rinsed off. It doesn’t take a doctorate in biology to understand that cumulative exposure to these industrial synthetics will eventually find their way into your body and now, 30 years later, we are seeing evidence of exactly that.

Elique was not created to solve my problems because I always kept it simple with oils on my skin. However, I remember sitting in the library and saying aloud, in my head, “oh my God, people are putting these chemicals on their skin and don’t even know how toxic they are! I had to create a better option. I believed that just like we eat every day to support our inner self, when we apply products to the skin, that don’t rinse off, it’s an opportunity to support the needs and integrity our exterior self. After all, our skin it is the first line of defense for the immune system and should be prioritized.

My dream was and still is to create creams that are luxurious AND healthy. You deserve all that and more.

XO